Vrddhi Diamonds — Privacy & Data Protection Notice
Effective Date: 23.02.2026
This Privacy Policy describes how Vrddhi Diamonds collects, uses, stores and protects your personal information when you visit vrddhidiamonds.com or interact with us via website, WhatsApp, phone, email, appointments, or exhibitions.
1) Our Privacy Promise
Luxury is built on trust. We treat your personal information with the same discretion we bring to every client relationship. We do not sell your personal data.
2) Information We Collect
We may collect the following:
Personal Details
- Name
- Phone number
- Email address
- Billing/shipping address
Order & Service Information
- Product selections
- Invoice details
- Appointment preferences
- Custom design notes (including ring size, specifications)
Payment Information
Payments are processed via secure third-party gateways. We do not store full card details on our servers.
Digital & Usage Data
- Device and browser information
- Website activity (pages visited, time spent)
- Cookies and analytics data
3) How We Use Your Information
We use your data to:
- Process orders and deliver purchases
- Coordinate appointments, consultations, and service requests
- Share order updates, invoices, and delivery tracking
- Support bespoke customisation workflows (CAD approvals, confirmations)
- Send brand communications (only where permitted/consented)
- Improve customer experience, merchandising and website performance
- Comply with legal and accounting obligations
4) WhatsApp Communication & CRM
We may communicate with you via WhatsApp for order updates, appointment coordination, catalogues, and customer support.
We may use WhatsApp Business API tools (including CRM integrations such as DoubleTick) to:
- Manage conversations securely
- Assign chats to team members
- Maintain service history
- Segment customer preferences (e.g., bridal, daily wear, gifting)
You can request to stop promotional WhatsApp messages at any time by replying STOP.
5) Marketing & Opt-Out
If you choose to subscribe or consent, we may send:
- New launch previews
- Private viewing/exhibition invitations
- Boutique appointment reminders
- Personalised recommendations
You can opt out anytime through:
- WhatsApp “STOP”
- Email unsubscribe link (if provided)
- Direct request to support
Transactional and service messages (order confirmations, invoices, delivery updates) may still be sent as they are essential to fulfilment.
6) Data Sharing (Limited & Protected)
We share data only when required to deliver our services, including:
- Payment gateway providers
- Logistics/shipping partners
- Website hosting and analytics providers
- CRM/communication service providers
All partners are expected to follow reasonable security practices.
7) Cookies
Cookies help us enhance your browsing experience and improve Website performance. You may disable cookies in your browser, though some features may not work optimally.
8) Data Retention
We retain data only as long as necessary for:
- Order history and service support
- Warranties/repairs where applicable
- Legal and tax compliance
- Customer relationship management (upon your continued engagement)
9) Your Rights
You may request:
- Access to your information
- Correction of inaccuracies
- Deletion of certain data (subject to legal requirements)
To request, email: support@vrddhidiamonds.com
10) Security
We use commercially reasonable safeguards including encrypted connections, access controls, and trusted third-party platforms. While no system is infallible, we take protection seriously and continuously enhance controls.
11) Policy Updates
We may update this policy periodically to reflect improvements or legal requirements. The latest version will always be available on this page with a revised Effective Date.
12) Contact
Vrddhi Diamonds
Email: support@vrddhidiamonds.com
WhatsApp: +91 7200 720 979
Address: AA-47, AA Block 2nd Street, Anna Nagar, Chennai 600 040.